“Diligence in employments of less consequence is the most successful introduction to greater enterprises.” ~ Samuel Johnson
While you may not introduce a lot, if you do, it is an important part of the speaker/presenter's message, as a good introduction gets the audience poised for a good talk, and a bad introduction must be overcome by the audience and the speaker. An effective introduction should be REAL, meaning the introducer simply, and only covers the:
Reason for the talk/presentation/training. Welcome people, and let them know what the topic is.
Examples of the importance of the topic. State 2-4 reasons someone will want to listen to the presentation.
Acknowledgement of the speaker’s credentials and name. Share 2-4 relevant facts about the speaker that will enhance the presenter’s credibility and pique the audience’s interest. Clearly and confidently state the name of the speaker/presenter last, with a pause between the last comment and the first name and a quick pause between the presenter’s first and last name.
Leading of the applause.
An example of “keeping it REAL” for an effective introduction is:
Welcome to the Presenting Powerfully workshop (R)! It is important we learn to present confidently and professionally, learn tips and tools for connecting with the audience, and that we get our messages across effectively (E). Our speaker comes to us as a 6-time publishes author, former regional and national leader, and a member of the National Speakers Association. Please welcome your expert on presentation prowess, Debbie Lundberg (A). Applaud immediately (L).
So, if someone is introducing you, ensure it is a REAL introduction or skip it. If you are introducing someone else, keep it REAL, and watch how that introduction is welcomed, admired, and leads to the start of a positive environment and expectation for the speaker and the audience!