Friday, February 5, 2010

7 Steps to Email Wow!

“Champions know that success is inevitable; that there is no such thing as failure, only feedback. They know that the best way to forecast the future is to create it.”

- Michael J. Gelb

7 Steps to Effective Emailing

With people getting multiple emails each day, how does your email get read?

Remember that people have choices for what to do with their time, and reading emails fully become “optional” to a lot of individuals, and even within some company/corporate cultures. So, to set yourself apart and increase your “readability” factor with outgoing emails, keep in mind that most everyone’s favorite topic is himself or herself, and not you…meaning appeal to them rather than just what you want to “say” in the message.

Here are 7 simple tips to effective emailing:

1. Have a subject line that is capitalized, and reads like a book title. Do you inform and intrigue people with your 6 words-or-less subject line?

2. Have a greeting that is simple, and includes minimally the recipient’s name.

3. Briefly lead-in or bridge, which gets you connected to the reader (such as “Thank you for your prompt response”, or “What a great idea you shared in the meeting”).

4. Get to the point of the message or request.

5. Offer to own the follow-up (something like “should I not hear from you by Tuesday, I will go ahead and book the meeting for 4:00 PM at your office, and send you a confirmation”).

6. Go for the quick close (“Warm Regards”, “Kindly”).

7. Include your full signature with your contact information.

Be brief, direct, and be gone so that your reader’s time is respected, and you make a compelling reason for the reader to respond…and read your future communication!