"For every good reason there is to lie, there is a better reason
to tell the truth."
- Bo Bennett
Former U.S. Senator
(b. 1933)
Sometimes the truth isn't hard to face, or
difficult to share, it is sometimes simply something we haven't thought
intentionally about, put in order, or even put in words! And yet, if we
are straightforward, and transparent with others, as well as ourselves, the
truth, our own truth, is the reason, the purpose for what we say, to, and
desire to convey. It works like this:
When you start with the
purpose, the reason for what you believe, support, sell, promote, and more, for
the things you choose to do, you can then create an approach, that leads to an
option or offering, and then know the way you got to your results. This is true in personal and business
situations.
In business, you must know the reason/purpose you are in existence, and that
reason is not "To make money", or "To be the best XYZ",
rather it is your passion, your direction, and it is something more personal
and purposeful than just hopeful. From there, your passion leads/guides
your approach. If you ultimately produce something, this approach
includes quality, styling and more. The offering, in that case, is the
product, and the results include how the product impacts the customer's life.
Individually, it is important to know you, your purpose. The reason
you get up in the morning is your base. When you have your inspiration,
you have your grounding...your foundation. That purpose serves to fuel
your approach - a positive, pragmatic, or other attitude. That approach
is the sense for your actions, which, in effect, are your offerings.
People respond, and your get results with and through how people either connect
or don't connect to you.
In either case, personally or professionally, it is the reason you are, the
purpose that drives you, that ultimately leads to the results you yield..and
hopefully those you want and deserve!
