Customer Service IS Inside Sales

"To give real service you must add something which cannot be bought or measured with money, and that is sincerity and integrity."

- Douglas Adams

English writer, humorist, and dramatist.

(1952 - 2001)

Too often Customer Service becomes the notion of being a "Service Rep." or a "phone person".  Really, Customer Service, when approached with gusto and expectation, is, in fact, Inside Sales!

How so?

Typically, Sales sells the first service, product, or offering, while how that client or customer is serviced after the sale is commonly a longer relationship than the original sale cycle.

It's not that Sales is not important, rather viewing and treating Customer Service Experts as your Inside Sales will elevate the role, and likely, increase the effectiveness of how they interact and take (even more) pride in their role, their actions, and their results!

Sadly, being seen as just a "Phone Rep.", or worse yet, "The Complaint Department", can minimize the importance of the position.  While I am not suggesting you should change titles (although you could!), rather positioning the role differently will have an impact with more than just them.  Noting, and appreciating the position will alter the way Sales thinks about their colleagues, as well as the way clients/customers think and feel when they make those calls to your Inside Sales Team!