A New Basic: AAA Social Media

"Don’t say anything online that you wouldn’t want plastered on a billboard with your face on it." – Erin Bury, Sprouter Community Manager

AAA Social Media for B2B & B2C

For “Triple A” engagement and outcomes for your social media efforts in the realm of Business-to-Business(B2B) and Business to Consumer (B2C), consider the following A’s:

ASSIST – Think in terms of assisting your followers, readers, subscribers, and onlookers. How are you a resource to offer ideas, people and other resources. This is not the realm to sell, sell, sell! This is the area to offer, show, share and connect. The business will follow where appropriate. Be seen as the expert who offers freely without expectation, and when the time is right, others will engage in your services and/or products.

ACT – Interface with others on the sites and media you use (LinkedIn, Facebook, Names, Blogs, Twitter, Plaxo, etc.). Take action by posting, commenting and sharing where appropriate. Resist being a know-it-all, rather share questions or thoughts like “have you considered XYZ?” so that you are acting in their interest by sharing your information/ideas.

APPRECIATE – Show thanks to those who assist you, act on your posts and/or offer criticism or other ideas for your approach and/or your business. Even a bad review is welcomed, as it gives you free feedback that you can address and might not have known before. No matter what is posted, thank the person for the idea, taking the time, etc. Appreciation shows you care and does not present you in a defensive way.

If you are unsure about Social Media, jump in, have fun, and remember, it is one aspect of your business approach and marketing, so commit to it, do it on minimally twice a week, be consistent in your approach, and enjoy the opportunities...and the learning!