Audience Engagement When Presenting

Participation and More

A talk or presentation is typically best with engagement of the audience, and that means participation of some sort.

Here are a few ways to positively engage your audience:

• Meet people prior to the talk, or greet them if you already know them
• Walk around the room
• Make eye contact
• Ask a question and raise your hand as you are asking, so the audience knows you want their input
• Ask a question with "Who'll be the first to guess at..." so people know their guesses are okay, and then, when someone answers, repeat the guess and thank him or her without judgement
• Ask "Who wants to start us off?" and wait, rather than "picking on someone to answer something
• When someone starts responding, when he or she is done, ask that person "Who would you like to hear from next?" so that you are not calling on someone
• Use a fun object, or even a wadded up piece of paper as the talking prop that when someone has it, she or he has the floor - let people know you throw the object to, not at, others
• Call people by name
• Be sincere in your interaction
• Make the effort and have fun (without making fun of anyone other than yourself)

When you choose to engage your audience in positive ways, they feel safe, enjoy, and tend to want to be a part of the information sharing with you!

ABCs of Welcoming

"You must welcome change as the rule but not as your ruler." - Denis Waitley, American Speaker and Author of Self-help Books. b.1933

Whether it is en route to a gathering or locating a new client, I am typically faced with a location that is either welcoming or not-so-welcoming, and it made me think about the similarities in the places that felt "right", and those that seemed oh-so-wrong...

When you are welcoming people to your home or your business, there are many things to consider including the invitation/meeting request, the directions/familiarity and the time of day/night.

While there may seem like a lot of things either overwhelm or distract you from that welcome, here are the ABCs of making someone feel included and welcomed at your home or your business location (and for some of you, that is one-in-the-same):

A - Approachability. Is your house or building free from debris? Can people see and get to your home or office? Is there a rickety gate or a friendly guard as their first impression? What would you think and feel if you approached your location as someone who had never been there? This A can also be thought of as "Accessibility".

B - Beauty. Sure, beauty is in the eye of the beholder...but a lot of people agree on ugly!!! Is there some color or greenery around your place? Is there a brightness and a flow to it? Are there coordinated colors and signage? What is your beauty, or lack of it "saying" to those who approach it? This B can be remembered as your "Brand", too. What is the brand you are conveying? And, is that the brand you want to convey?

C - Cleanliness. Hopefully nobody is bringing their white gloves to do the cleanliness test at your home or office, and yet a at a quick glance, ask yourself: do things appear tidy and clean? Are there dirty or wrinkled papers or displays that are not so hidden from view? Do people get the sense of sight, smell and touch that they can feel good about being in your space? This C can also remind you of the visitor's "Comfort". How comfortable might a stranger, new friend, client or prospect be in your home or office?

Taking a short leap of faith in presuming you want to be welcoming (and I hope you do!), then stick with the ABCs, and even make a trip to your home or office with/through the eyes of a new-comer, and see what you can do to up your welcome and increase your ABC impact on welcoming!

5 Web-Catchy Ways

“Most of us can read the writing on the wall; we just assume it's addressed to someone else.”

- Ivern Ball, Dadaist Poet

With so many people (students, your team, your clients, your competitors, your customers, your prospects, and your partners) getting information from websites, blogs and other on-line resources, ensure you are writing for web-catchiness by following the three ways to "catch" a reader on the web:

1. Hook Them
Give the "surfer" a reason to become a "reader". Use titles that grab their attention with less than 6 words in the title. Make them catchy (full pun intended here!).

2. Keep Them
Write tight, keep things brief, informative, bulleted and applicable. Cover the topic, reinforce, show application, and be done. Take out words. Use a photo or quotation to drive home a point. Make people want to finish what your "hook" started!

3. Direct Them
You have them there, and they are reading, so ensure you have hyperlinks, an underlined or highlighted word, phrase or web address, so the reader can quickly get more by clicking on the link to your website, another article, etc. Otherwise, if someone doesn't want more, they can skip that link, and it does not seem like so much verbiage to skim.

4. Love Them
Make the time and share the opportunity to recognize students, your team, your clients, your customers, your prospects, and your partners and any other things that are important to your readers. People love to be appreciated, read about themselves and/or things that are important to them.

5. Leave Them
Be done and leave them wanting more! Give a closing comment, challenge, or preview of what is next. Leave them satisfied with what you shared, and interested enough to come back!

Your challenge is to implement this or share it with someone else who manages your web presence and verbiage, and track the results. Be bold, and be available...after all these 5 Web-Catchy Ways may change how someone views you and/or your company, and make these efforts worth the catch!

A New Basic: AAA Social Media

"Don’t say anything online that you wouldn’t want plastered on a billboard with your face on it." – Erin Bury, Sprouter Community Manager

AAA Social Media for B2B & B2C

For “Triple A” engagement and outcomes for your social media efforts in the realm of Business-to-Business(B2B) and Business to Consumer (B2C), consider the following A’s:

ASSIST – Think in terms of assisting your followers, readers, subscribers, and onlookers. How are you a resource to offer ideas, people and other resources. This is not the realm to sell, sell, sell! This is the area to offer, show, share and connect. The business will follow where appropriate. Be seen as the expert who offers freely without expectation, and when the time is right, others will engage in your services and/or products.

ACT – Interface with others on the sites and media you use (LinkedIn, Facebook, Names, Blogs, Twitter, Plaxo, etc.). Take action by posting, commenting and sharing where appropriate. Resist being a know-it-all, rather share questions or thoughts like “have you considered XYZ?” so that you are acting in their interest by sharing your information/ideas.

APPRECIATE – Show thanks to those who assist you, act on your posts and/or offer criticism or other ideas for your approach and/or your business. Even a bad review is welcomed, as it gives you free feedback that you can address and might not have known before. No matter what is posted, thank the person for the idea, taking the time, etc. Appreciation shows you care and does not present you in a defensive way.

If you are unsure about Social Media, jump in, have fun, and remember, it is one aspect of your business approach and marketing, so commit to it, do it on minimally twice a week, be consistent in your approach, and enjoy the opportunities...and the learning!

Plan the Work & Work the Plan!

Benjamin Franklin said “Drive your business! Let not that drive thee.”

Not a superior athlete, outstanding coach, or effective teacher has crossed my path who did not have a plan. While some started just with an idea, and others with a grand vision, each of these people had a workout plan, an offensive or defensive plan, or a lesson plan. Similarly, the truly successful, confident and organized business leaders who were prepared for growth and change had a business plan.

Everyone mentioned succeeded with a plan…not because of a plan, or in spite of a plan, but with a plan…with the right plan for them.

Business plans, like personal approaches, are not one-size fits all, and creating a plan for the sake of having one is likely to drive a bit of confidence and raise some awareness, but it is just a plan.

Brian Tracy shared “A clear vision, backed by definite plans, gives you a tremendous feeling of confidence and personal power.” I agree. Yet, without direction, focus, and real (read as realistic) numbers, no matter how carefully written, a business plan is just a slew of words and numbers.

There are a lot of steps in a business plan. Knowing your customers, your products, developing budgets, strategies and approaches, but the one thing that gets talked about very little is the unwritten part of the plan…the action. For a plan to work, it must be a living document that is current, appropriate and adds value to the overall business. The ideas shared and goals/figures projected must be worked, acted upon and realized.

Peter Drucker said 1 hour planning was worth 3 hours of doing” and that is true for creating the plan…and then the doing must be done! If you do not have a business plan, consider starting one, and if you have one, dust it off and review it for the purpose and usefulness. Plans, like people and businesses can and should be updated in order to keep serving itself and others well!