7 Steps to Video Success

Video is a lot of the way we communicate with others, and often, in my practice, people ask for a process or formula for making a video worth watching and communicating a message.

Here's a 7 step approach that tends to work, and is different than many that are out there, as it doesn't involve introducing oneself first. 

Give it a shot with these steps:

1. Pose a question
2. Offer a "did you know..." or goal
3. Introduce yourself briefly
4. Address issue (2-4 points, option: add story)
5. Recap the approach
6. Thank the viewer
7. State your name and contact

Have fun, share your expertise,and video on! 

Socail Media Connection Direction

“Communication - the human connection - is the key to personal and career success.” – Paul J. Meyer, Founded Success Motivation Institute in 1960

If you really are seeking to connect with new and existing friends on Facebook and other personal media outlets, consider only accepting those types of requests, and instead, for business connections or people you have met at/through work, redirect the requests to either a Facebook business page or LinkedIn since these are designed for business interactions. The verbiage I use in a private message to the requester is below, and over the past year, this has proven to be professional and well-received...and it can be for you, too:

Hi NAME!

Here's hoping all is well!

Thank you for the friend request. Since I primarily connect with family and friends to share personal thoughts and multiple photos of events, you may not want to see all of that...

Instead, you may want to "like" my business page, where I post weekday "Lundbergisms" for inspiration and consideration. The link is https://www.facebook.com/PresentingPowerfullyByDebbieLundberg. Also, if you are on LinkedIn, we can connect there at http://www.linkedin.com/in/DebbieLundberg.

Thanks again, and best to you,

Debbie

Feel free to use or tweak as you deem fit, and best wishes growing your real friend base as well as your professional connections!

A New Basic: AAA Social Media

"Don’t say anything online that you wouldn’t want plastered on a billboard with your face on it." – Erin Bury, Sprouter Community Manager

AAA Social Media for B2B & B2C

For “Triple A” engagement and outcomes for your social media efforts in the realm of Business-to-Business(B2B) and Business to Consumer (B2C), consider the following A’s:

ASSIST – Think in terms of assisting your followers, readers, subscribers, and onlookers. How are you a resource to offer ideas, people and other resources. This is not the realm to sell, sell, sell! This is the area to offer, show, share and connect. The business will follow where appropriate. Be seen as the expert who offers freely without expectation, and when the time is right, others will engage in your services and/or products.

ACT – Interface with others on the sites and media you use (LinkedIn, Facebook, Names, Blogs, Twitter, Plaxo, etc.). Take action by posting, commenting and sharing where appropriate. Resist being a know-it-all, rather share questions or thoughts like “have you considered XYZ?” so that you are acting in their interest by sharing your information/ideas.

APPRECIATE – Show thanks to those who assist you, act on your posts and/or offer criticism or other ideas for your approach and/or your business. Even a bad review is welcomed, as it gives you free feedback that you can address and might not have known before. No matter what is posted, thank the person for the idea, taking the time, etc. Appreciation shows you care and does not present you in a defensive way.

If you are unsure about Social Media, jump in, have fun, and remember, it is one aspect of your business approach and marketing, so commit to it, do it on minimally twice a week, be consistent in your approach, and enjoy the opportunities...and the learning!