5 Web-Catchy Ways

“Most of us can read the writing on the wall; we just assume it's addressed to someone else.”

- Ivern Ball, Dadaist Poet

With so many people (students, your team, your clients, your competitors, your customers, your prospects, and your partners) getting information from websites, blogs and other on-line resources, ensure you are writing for web-catchiness by following the three ways to "catch" a reader on the web:

1. Hook Them
Give the "surfer" a reason to become a "reader". Use titles that grab their attention with less than 6 words in the title. Make them catchy (full pun intended here!).

2. Keep Them
Write tight, keep things brief, informative, bulleted and applicable. Cover the topic, reinforce, show application, and be done. Take out words. Use a photo or quotation to drive home a point. Make people want to finish what your "hook" started!

3. Direct Them
You have them there, and they are reading, so ensure you have hyperlinks, an underlined or highlighted word, phrase or web address, so the reader can quickly get more by clicking on the link to your website, another article, etc. Otherwise, if someone doesn't want more, they can skip that link, and it does not seem like so much verbiage to skim.

4. Love Them
Make the time and share the opportunity to recognize students, your team, your clients, your customers, your prospects, and your partners and any other things that are important to your readers. People love to be appreciated, read about themselves and/or things that are important to them.

5. Leave Them
Be done and leave them wanting more! Give a closing comment, challenge, or preview of what is next. Leave them satisfied with what you shared, and interested enough to come back!

Your challenge is to implement this or share it with someone else who manages your web presence and verbiage, and track the results. Be bold, and be available...after all these 5 Web-Catchy Ways may change how someone views you and/or your company, and make these efforts worth the catch!