Thursday, June 30, 2011

ABCs of Welcoming

"You must welcome change as the rule but not as your ruler." - Denis Waitley, American Speaker and Author of Self-help Books. b.1933


Whether it is en route to a gathering or locating a new client, I am typically faced with a location that is either welcoming or not-so-welcoming, and it made me think about the similarities in the places that felt "right", and those that seemed oh-so-wrong...

When you are welcoming people to your home or your business, there are many things to consider including the invitation/meeting request, the directions/familiarity and the time of day/night.

While there may seem like a lot of things either overwhelm or distract you from that welcome, here are the ABCs of making someone feel included and welcomed at your home or your business location (and for some of you, that is one-in-the-same):

A - Approachability. Is your house or building free from debris? Can people see and get to your home or office? Is there a rickety gate or a friendly guard as their first impression? What would you think and feel if you approached your location as someone who had never been there? This A can also be thought of as "Accessibility".

B - Beauty. Sure, beauty is in the eye of the beholder...but a lot of people agree on ugly!!! Is there some color or greenery around your place? Is there a brightness and a flow to it? Are there coordinated colors and signage? What is your beauty, or lack of it "saying" to those who approach it? This B can be remembered as your "Brand", too. What is the brand you are conveying? And, is that the brand you want to convey?

C - Cleanliness. Hopefully nobody is bringing their white gloves to do the cleanliness test at your home or office, and yet a at a quick glance, ask yourself: do things appear tidy and clean? Are there dirty or wrinkled papers or displays that are not so hidden from view? Do people get the sense of sight, smell and touch that they can feel good about being in your space? This C can also remind you of the visitor's "Comfort". How comfortable might a stranger, new friend, client or prospect be in your home or office?

Taking a short leap of faith in presuming you want to be welcoming (and I hope you do!), then stick with the ABCs, and even make a trip to your home or office with/through the eyes of a new-comer, and see what you can do to up your welcome and increase your ABC impact on welcoming!

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