Know Their SIG Factor...

“Everyone is a millionaire where promises are concerned.” ~Ovid, Ancient Roman classical Poet and Author of Metamorphoses (43 BC-17)

When people are interested, they make promises. When people are committed, they take action. The difference in their interest and their commitment...their promises and their actions, depends on their SIG Factor.

The SIG factor is something I quickly assess in situations, and it means:

S - SKIN

I - IN THE

G - GAME

What, how, and how much of is a SIG Factor for those involved? When you expect a lot of people, you must communicate it, make it appealing, and tap into the reward/motivator of that person. From any or all of the following: the desire to participate, the enjoyment of doing what is asked, the outcome of the experience, the incentive that is available, the SIG Factor will be increased or decreased for each individual. Ensure you set your prediction of the level of delivery based on how well you have incorporated the other person having Skin In the Game in order to evaluate and anticipate properly.

The higher the SIG Factor, the greater the likelihood that the interest will yield commitment and that the person's promise will beget action.