Client and Customer Connection

"It is not the employer who pays the wages. Employers only handle the money. It is the customer who pays the wages."

- Henry Ford, American industrialist, the founder of the Ford Motor Company & sponsor of the development of the assembly line technique of mass production. (1863 - 1947)

While there have been many ideas regarding how to treat each other, especially when it comes to customers and clients, it seems there are far more theories than true application! Whether it is the "Golden Rule", or the rule of "The Customer is always right", please consider embracing the approach of connection in addition to satisfaction.

What I mean by that is:

-Clients and customers have many options

-Clients and customers minimally want to be satisfied

-Clients and customers like great service

-Clients and customers really appreciate a connection (and I don't just mean free Wi-fi!)

So, if you are striving to make a difference, be relevant, especially customers and clients, please consider:

-Telling & showing clients and customers you appreciate them sincerely

-Asking clients and customers what they expect (instead of assuming)

-Offering clients and customers ways and times to connect

-Honoring what was discussed

In our world of speed and social media, looking someone in the eye, asking them a couple of things to enhance their experience, providing what they want, and then thanking them for their time and business, can not only go a long way that day, it can connect you to them in a way a post, blog, survey or coupon may never be able to do on its own...and yet it may create a connection to you and your business that opens them up to those additional things as well. With connection, true connection, instead of chasing the next deal, you are consistently engaging in a way that is lasting and real!

10 Ways to Compel through Connection!

"There are no traffic jams along the extra mile." - Roger Staubauch

Businessman & Heisman Trophy Winner (born February 5, 1942)

While there is much talk about how to serve clients, below is a top 10 list of ways to truly make a connection. This approach means not just customer service, it means client care. This means not just reacting to a situation, it means responding to the person in the situation. Often we think we want to tell people about something, but that is just chatter, and then we make the attempt to sell them on an idea, but that has a lot to do with convincing and persuasion, and if we reach a level where someone is compelled to work with us and/or partner with us as a client or customer, then we have built a relationship through true rapport!

10. Wow them with your words, and make them ambassadors through your actions. Say what you mean and do what you say you will do. Offer incentives and ask for referrals. Welcome people back instead of asking where have YOU been? No need to discount you or your product, instead, show appreciation with special offers/opportunities.

9. Think and say "Yes, and", and demonstrate an "Absolutely I can" attitude. Start positive and stay positive. Focus on what is RIGHT versus what is WRONG. Be humble in your errors and show moxie in your solutioning. Have fun in what you are doing.

8. Plant the SEED (Strive to Exceed Expectations Denoted) for Success. You have to know what is expected to meet/exceed the expectation. Be humane...not just human.

7. Know your "difference", live your truth and be memorable. Remember the win is not just in getting a customer, it is also about keeping customers. Each client's perception of you and/or your company will determine how well you do this and that perception will depend on how compelling you are to them. Make things a memorable experience. The connection of knowing someone's name and smiling sincerely are great for a start. Leave people with something they either cannot get elsewhere or cannot get in a way you deliver it. Know your 2-4 areas of expertise and stick with them. Otherwise, say "no thank you", and connect, connect, connect as the referral source.

6. Get and Give Feedback. Take notes, use names, and really listen. Listen to understand instead of just to react. If you are a challenged listener, notes will slow your pace. Agree with a person and disagree with an idea (not the other way around). When you survey your clients, and I encourage surveying, share the results quickly and without defense. Own the results and state the actions you'll take...and then do just that!! Address the issue at hand, and then dig into the root cause.

5. Adopt a no-corner-cutting mentality/approach. If you already have one, let everyone know! Our society is about "gimme more"...and what else can I get. Be the one with the integrity to walk away.

4. Give back...for the right reasons. Checks are nice, actions make a difference, and advocacy allows for learning. People like to do business with people who are more than business. Earn their respect and then share about charities/groups for the reason of advocacy and learning, and not just to get recognized or to be a top fund-raiser. Strive for fun-raising instead...and your give backs will get even more!

3. Appropriately Promise and Appropriately Deliver (Instead of Under Promise and Over Deliver or Sandbagging). Be a business of both empowerment and accountability. Offer options...only 2-3 and only those with which you are okay.

2. Strive for inclusivity instead of exclusivity. There is a difference in when people are part of something versus people attempting to "get in" where there is a level of discomfort. Make people feel welcomed and a part of your success.

1. Know that the quality of customer service cannot exceed the quality of the people who provide it. Your team, even if you are a team of 1, will treat others how they are treated. Start with a positive view of you...that view carries far! There is a connection with how we feel about ourselves and how we care for others. Invest in you/your team a set % of earnings, and only let that grow as your success grows!

Pick and choose what works for you in your situation. How can you enhance your customer and client relationships through care and connection? After all, aren't we all about compelling customers and clients to drive Client Satisfaction and Build Lasting Rapport?

3 Motivators to Consider

“Really great people make you feel that you, too, can become great.” - Mark Twain, American Humorist, Writer and Lecturer. 1835-1910

In the realm of people seeking employment, businesses wanting more clients and customers, it is important to think about and process/respond to each individual's motivation for what they are doing (or not doing).

Be careful...we tend to think people are motivated similarly to how we are and feel we can "speak their language" as a result...and that is just not always the case, sometimes, it's not even often the case!

People are typically motivated by:

Money (Financial)
Recognition/Advancement (Position)
Time (Freedom)

Consider what drives you, and then incorporate learning, and really caring, about what drives those around you, and those you want on your team as a player or a client/customer. Once you know that, you can assist each person in achieving each of his/her accomplishments by partnering with him/her to get to their financial, position, or freedom goals. Plus, while you are chatting about motivation/drive, a whole lot of other topics might just get covered as well!

Practice First

“Practice is the best of all instructors.”

~ Publilius Syrus, Roman author, 1st century B.C.

Practice First

While it may be exciting to get something new out in the field, to patients or to your customers, remember, the patients, customers and clients were once someone else’s...or could be someone else's at some point, so the practice needs to come sooner rather than later, and internally instead of externally.



To minimize issues, embrace the ideas of "practice on your person or your pals and not your patients, clients or customers". This means role-play, situational probing, experiential learning through sharing, and consideration of what may arise when in front of patients, clients or customers. Brainstorm, green-light think through the process, product or approach from many angles.



Sure, you will not be able to cover absolutely everything in your practice efforts, but out of respect for your patients, clients and customers, just remember to value them and practice prior to meeting with them in order to perform, deliver and provide the best service, product, message possible for/to them.


Once you finish your initial practicing, still seek input for future improvements and the next generation/update, and then it's back to the drawing board, or rather practice field, for you and your team in an effort to keep those clients, customers and patients from being someone else's again, for as the quotation reads, our practice really is the best of instructors!