Less "I", "Me", "My", More "You", "Yours, "Ours"

If you think about society, there are a lot of comments about people being self-absorbed. In order to stay away from that perception about your brand or being, then please consider using less "I", "Me", "My", and incorporating more "You", "Yours", "Ours". How so? In written communication, including emails, replace "I hope you are doing well" with "Hopefully you are doing well."  Similarly, when asked your opinion, shift from "For me, my idea is..." to "Since you like X, you may enjoy Y". Additionally, in collaborating, offer "What is best for our situation..." over "What you need to do..." Subtly demonstrating a focus on others will make for a clear message that you want to engage and grow rather than insert and insist!